Lipa Pulp is carbonated beverage made from concentrated fruit juices and containing fruit pulp. The task was to design logo and eye-cathing label designs for for orange, pink grapefruit and lemon flavour. A pattern of decorative lines and shapes have been manually drawn to boost the feeling of nature and instant refreshment. Altering the colors, three different tastes, flavours and moods have been created. The typography has straight lines but also slightly calligraphic and organic look. Black ribbon enhances the feel that this product belongs to premium category of carbonated beverages. This design have won Bronze A' Design Award in Packaging Design Category and has been curated with "BEST RATED" tag on Packaging of the World website showcasing creative packaging.